Bacon-scented face masks? Hormel Foods is giving them away


Because when it comes to the coronavirus, people need to wake up and smell the bacon.

Hormel Foods is allowing pork-lovers to social distance while enjoying their favorite aroma with new face masks that smell like fried bacon.

“We’re continually focused on innovation,” said Nick Schweitzer, senior brand manager at Hormel Black Label Bacon, Wednesday in a statement.

The potentially delicious face-wear, dubbed Hormel Black Label Breathable Bacon face masks, features “the latest in pork-scented technology with two-ply multi-fiber cloth that keeps delicious smell of bacon always wrapped around your nose,” per the release.

For added effect, the “irresistibly breathable” PPE  is also emblazoned with images of the savory breakfast item.

Bacon-lovers can win a chance to bring home the “breathable bacon” by entering the contest at through October 28. For each entry, Hormel pledges to donated one meal to Feeding America for up to 10,000 meals.

Fans can also share social media snaps of themselves sporting a bacon mask using the hashtag #BreathableBacon.

Nick Schweitzer said he hopes the raffle will connect “everyone’s favorite bacon scent to the year’s ‘it’ accessory” and “bring Black Label Bacon closer to our fans.”

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